One of our sweetest family traditions is my husband’s family’s French Pancake recipe. It’s the kind of recipe you are only introduced to once you have met the preliminary requirements of a long-term girlfriend and are well on your way to becoming the proud owner of a new diamond. For me, having grown up with the family, the legend of ‘Mom’s aahhhhh-mazing French Pancakes’ was hollowed and only spoke of in the most sacred of tones. Her boys would do almost anything to bring that deliciously light and yet satisfyingly rich, beautiful plate of scrumptious-ness to the table. So you can imagine my hesitation to undertake this endeavor upon becoming an official Mrs. A.
From the beginning of your business venture, your CEO’s, executives, marketing teams – everyone down to my local branch manager – have dreamed up and executed a brilliant strategy. You realized that in order to secure yourselves a place next to Walmart you would need to hone in on a very specific consumer, one that, once addicted, would become your most loyal and impulse-purchase-happy customers on the face of the planet: you wanted moms. And you, my dear friend, have succeeded!