This Mom’s Open Letter to Target: The Real Reason We’re Boycotting {It’s Not What You Think}

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Dear Target,

From the beginning of your business venture, your CEO’s, executives, marketing teams – everyone down to my local branch manager – have dreamed up and executed a brilliant strategy. You realized that in order to secure yourselves a place next to Walmart you would need to hone in on a very specific consumer, one that, once addicted, would become your most loyal and impulse-purchase-happy customers on the face of the planet: you wanted moms. And you, my dear friend, have succeeded!

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Busy Mom’s Guide: Managing the Mess

January found us this year coming off the biggest Christmas haul to date, with enough new loot to supply our local Toys R Us. Toys, toys and more toys. Not from us, mind you. Oh we had our fair share in the matter, but the majority of the overload came from generous and well-meaning relatives who couldn’t resist spoiling the only kiddos in the family.

We responded with typical post-Christmas protocol: go through all your toys and fill up a bag to give to kids who don’t have any + mom sneaks in at night and rummages through to find toys that haven’t seen the light of day in many moons and need to find a new home.

But it was still to no avail. Some toys found themselves re-organized and relocated to orderly abodes, such as the Playmobile or dress-ups. But unfortunately, the bulk of the inventory was miscellaneous 18-months-and-up busy toys that either make noise or have a gazillion pieces (or 450 to be exact, if we count the ball pit). You know the problem. Trucks strewn everywhere, dishes with the train set, puzzle pieces on the carpet, Legos in the book bin, and an abandoned baby doll forgotten underneath a pile of rubble from a recently destroyed tower of blocks. No matter how ‘OCD’ you naturally tend to be, no mom can turn a blind eye to the chaos forever. It begins to grate, like fingernails on a chalk board, and before you know it, you hear yourself making empty threats about giving away all their toys because they’re messy, ungrateful, little minions of destruction. It was time for this Mama to take action.

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A Few Of My Favorite Things

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From caroling to the Christmas play, wrapping to reading Christmas books, testing the tree lights (again, and again…) or gorging yourself on every goody insight, Christmas is the best time to bring out your favorite traditions! Here are a few on my bucket list this year. I hope you enjoy!

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When All You Can Give Is Not Enough

Nothing beats the thrill and excitement of experiencing Christmas as a child. I remember counting down the days nearly all year until the long-awaited morning would dawn. Thrilled beyond belief, my brother and sisters and I would race to wake up mom and dad and drag them out to the tree, overflowing with gifts. The magic was so thick you could nearly taste it! Oh to be young again.

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When I Heard The Bells

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Christmas is my absolute favorite time of year! Nothing gets me like twinkling lights, sweet spices and the music that has made the holidays magical from my childhood.

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Busy Mom’s Guide: DIY Cake Smash Photos {for free}

There is a growing trend in the mommy community that has gained considerable momentum in the past few years: the cake smash. This phenomenon has grown from letting a 1-year-old eat a piece of cake to spending enormous amounts of money on a cake for the baby to destroy, and a photographer to document the destruction. Don’t get me wrong… I am a HUGE cake-smash fan! But there’s got to be a way for us budget-loving-mama’s to have our cake and eat it too.

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Busy Mom’s Guide: 4th of July Party Planning

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Here in New England our spring season tends to hang around a little longer than it should, due to the fact that winter wayyy overstayed its’ welcome. This brings us to the end of June still hauling around coats, moving in-doors after 7pm and turning up the heat in the car for those early morning drives. But something magical happens when Maine hits July: summer begins! And nothing rings the arrival of the best 6 weeks of the year like a 4th of July bash.

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