This Mom’s Open Letter to Target: The Real Reason We’re Boycotting {It’s Not What You Think}

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Dear Target,

From the beginning of your business venture, your CEO’s, executives, marketing teamsĀ – everyone down to my local branch manager – have dreamed up and executed a brilliant strategy. You realized that in order to secure yourselves a place next to Walmart you would need to hone in on a very specific consumer, one that, once addicted, would become your most loyal and impulse-purchase-happy customers on the face of the planet: you wanted moms. And you, my dear friend, have succeeded!

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