From the beginning of your business venture, your CEO’s, executives, marketing teams – everyone down to my local branch manager – have dreamed up and executed a brilliant strategy. You realized that in order to secure yourselves a place next to Walmart you would need to hone in on a very specific consumer, one that, once addicted, would become your most loyal and impulse-purchase-happy customers on the face of the planet: you wanted moms. And you, my dear friend, have succeeded!
“The apple doesn’t fall far,” my husband will chuckle to me after a power struggle with our 4-year-old going on 35-year-old. I sigh. “It’s not my fault.” He just looks at me. “Ok, maybe it’s my fault, but it’s not my fault!” And it’s not. I didn’t teach her to be a control freak… I didn’t have to. Just like I didn’t have to teach her how to be affectionate, sensitive, or the most compassionate child I’ve ever met. These things happen naturally; they are apart of her God-given character. However, just like any other strong qualities, they need to be shaped and guided to reach their full potential.
How many times as kids did we hear, “You wait until I tell your father!” or, “Just wait until your daddy gets home!”? If you were raised in a family with 2+ kids, had a mom who always had a baby on her hip, and enjoyed getting in your fair share of mischief, chances are you heard it quite a bit. Fast forward a couple of decades and we’re in your kitchen, with your children and a baby on your hip and you find yourself saying those exact same words. Normal? Perhaps. Expected? Sure. Healthy? Not so much.